Overview
GREENCOOP (10/2025–09/2029) develops new business models for rural communities, addressing pressures that are already visible across Europe: land abandonment, population ageing, shifting expectations around farming as a profession, limited access to technology in rural areas and the migration of entrepreneurs. The project was launched in October 2025 and is designed around a Living Lab approach that enables co-creation of agroecological and digital innovations that are viable for farmers, forest owners and rural entrepreneurs.
The project will run twelve demonstrations integrated into relevant farm-system “ideotypes” selected by Living Labs, using the results to design and improve business models that increase sustainability, strengthen rural–urban connectivity, and improve resilience to market and climate pressures.
Living Labs, Demonstrations and Current Work
GREENCOOP formally started with the consortium kick-off in Lugo (Spain) in mid-October 2025, establishing the shared working framework for implementation across territories. At this stage, the priority is to make the Living Labs operational: confirming local stakeholder groups, aligning expectations across partners, and setting up the practical conditions for demonstrations to run smoothly and generate comparable learning.
In parallel, the project is building the baseline needed to evaluate change—mapping needs, constraints and adoption barriers, and defining how the demonstrations will be assessed so that “what works” can be translated into clear, transferable business-model options. In Portugal, SOLUTOPUS has a direct responsibility for organising the selected demonstration locations, coordinating with landowners and technical stakeholders so that the demonstrations are feasible, well-supported and capable of producing actionable evidence for rural communities and decision-makers.
Some of our Partners:
